Beyond the Monitor

Hello and welcome. I’m so glad you’re here. Through my work I’ve learned that at the heart of being a producer is where creativity meets precision, and every detail serves the story. Whether I’m out in the field managing crews, sourcing just the right prop, or locking in a location, or back in post working with editors and creative directors, I’m in my element bringing ideas to life from concept through delivery.

Jasmine A. McDonald headshot

My production experience roots run deep—from field producing and crewing to final mastering. I’ve led the charge on over 100 linear TV spots and digital campaigns across platforms like OTT, YouTube, Instagram, and Facebook. I specialize in translating vision into content that resonates, with a particular focus on stories that drive impact. I’ve helped power political campaigns, amplify progressive messages, and deliver strategic creative that made audiences stop scrolling and start paying attention. I’m passionate about storytelling that uplifts, informs, and inspires—and I thrive on the collaboration it takes to make that happen.

Producing is more than a job or a fancy title—it’s how I move through the world: with intention, integrity, and a fierce belief in the power of story. So, with that said…LETS DO THIS.

When I’m not deep in call sheets or post timelines, you’ll find me chasing curiosity wherever it leads—whether that’s rolling initiative in my first Dungeons & Dragons campaign, saying “yes, and…” in an improv class, or finding inspiration in the swamps of Louisiana with a backpack full of snacks and story ideas. I travel to learn, explore to connect, and treat every new hobby like a mini production: with passion, planning, and just enough chaos to keep things interesting.

I’m also a lifelong moviegoer who still believes in the magic of the big screen— and if there’s great TV airing, odds are I’m already watching it, thinking about how it was made, and yapping about it with anyone who’ll listen.

After Wrap

Jasmine with dog, Micah
Photo of delicate arch at arches national park